100 Hair Salon & Hair Care Statistics November 2026

Updated November 3, 2026.

Choosing a salon is personal. You may be weighing a new color, looking for a haircut that fits your routine or hoping for a quieter appointment where you can explain what you want. This reference brings together original research on salon choice, appointments, personal service, gray coverage, hair-care habits and the people working in the profession.

Style Studio Salon serves Littleton and Ken Caryl, but the research below describes broader U.S. or North American audiences. Each observation keeps its source, reporting period and population. These are not measurements of the studio’s clients or a ranking of local salons.

Key Takeaways

• Read local-business reviews: 97% (2026 survey edition). (BrightLocal, February 2026)
• More likely to use a business after positive reviews: 85% (2026 survey edition). (BrightLocal, February 2026)
• Clients wanting to arrange the next appointment before leaving: 53% (2026 report edition; fieldwork dates undisclosed). (Boulevard, November 2026)
• Full-Service Salons: online-booking share, median: 28% (Calendar 2025). (Zenoti, April 2026)
• Clients who link remembered preferences with loyalty: 66% (2026 report edition; fieldwork dates undisclosed). (Boulevard, November 2026)
• Wellness clients willing to pay more for personalized services: 73% (September 2025 survey). (Zenoti, September 2025)
• Adults who have colored to cover grays to look younger: 27% (Survey: September 2–8, 2025). (Pew Research Center, November 2025)
• Women who have colored to cover grays to look younger: 45% (Survey: September 2–8, 2025). (Pew Research Center, November 2025)
• Adults: shampoo or conditioner: 86% (Survey: August 6–7, 2025). (YouGov, August 2025)
• Adults citing hygiene and upkeep as a motivation: 66% (Survey: August 6–7, 2025). (YouGov, August 2025)
• Hairdresser, hairstylist and cosmetologist jobs: 595,000 (2025). (U.S. Bureau of Labor Statistics, August 2026)
• Projected hair occupation growth: 8% (2025–2035 projection). (U.S. Bureau of Labor Statistics, August 2026)

How do people choose a salon and evaluate reviews?

Reviews can help you narrow a salon search, especially when several clients describe the kind of experience you want. The research here covers local businesses generally, so it is useful context for choosing a studio rather than a survey of salon guests in Littleton.

What makes reviews useful when choosing a business?

A review is most useful when it helps answer your own questions. Look for descriptions of communication, the service requested and how the result fit the client’s expectations. Recency and repeated themes can provide context alongside the star rating. BrightLocal asked U.S. adults about local businesses across many categories, so these percentages should retain that broader label when quoted. They do not describe Style Studio’s reviewers or establish a minimum review count that guarantees a salon will be right for you.

What do people do after reading positive reviews?

Positive feedback can be a starting point for a closer look. A business website can show its services, location and approach, while its work can help you decide which questions to ask. The responses below concern actions people reported after reading positive local-business reviews. People could take more than one step, so the categories are not separate groups that add to a whole. Use the research as a reminder to connect recommendations with the practical details of your own visit.

How do clients share experiences and notice responses?

People share both positive and negative experiences. A thoughtful response can add context to a review, but reading it still calls for judgment about what happened and what matters to you. These findings distinguish writing feedback from deciding whether to use a business that replies. A stated likelihood in a survey is different from a measured booking conversion. The percentages describe the national research audience and should not be treated as the studio’s review response rate or customer satisfaction score.

What do clients want when arranging appointments?

Planning a visit should leave you clear about the next step. Client surveys describe preferences for arranging appointments, while platform records show how bookings actually occurred in participating businesses. Those are different measures, and both are labeled below.

Which appointment details matter to clients?

An appointment request may include more than choosing a time. You may want to explain the service, share previous color history or ask which option fits your goal. The surveys below use different client audiences, so each row names its group. They describe reported preferences and experiences rather than features every salon provides. Style Studio’s current process starts with contacting the studio about your hair goals and appointment options; the research does not imply that instant booking, texts or around-the-clock changes are available there.

How often are full-service-salon appointments booked online?

Zenoti’s Full-Service Salons category is a defined group in its platform research, not a description of every full-service hair studio. The figures below show the distribution of businesses’ online-booking rates. A business at a higher percentile recorded a larger online share; the percentile is not the percentage of customers who prefer a particular booking channel. The data covers the completed reporting year and reflects participating North American businesses. It does not measure how much convenience a specific client experienced.

How do booking shares differ in the other salon segment?

The report’s separate Salons segment includes specialty, brow and lash, and mid-service salons. Keeping that definition visible avoids treating its figures as a hair-only national average. These are observed booking shares within the platform dataset, not a recommended target for a private studio or a reason to skip a consultation. For a service where the starting color, desired change and timing need discussion, the useful question is whether you understand what happens after you make contact and how the appointment is confirmed.

Why do personal attention and continuity matter?

A salon visit includes the conversation as well as the finished style. The research below explores preferences being remembered, respectful service, communication and reasons to return. The surveys cover self-care or wellness businesses, with broader audiences than hair salons alone.

What do clients expect beyond the finished result?

The survey responses connect the finished result with how a client is treated. Remembered preferences might include a preferred length, a color goal, the amount of conversation you enjoy or the maintenance you can manage. The data does not identify which of those details mattered to each respondent. It also cannot prove that one salon model produces better outcomes. For your own visit, sharing the details you want a stylist to remember can make the consultation more specific and useful.

How do follow-up and value fit into the experience?

Communication works best when its purpose is clear. An appointment reminder, a follow-up and a promotional message serve different needs, and clients may have different preferences for each. The value-related responses below describe what survey participants said they wanted from memberships or offers; they do not establish programs or discounts at Style Studio. Before committing to a service, discuss the scope and maintenance you have in mind. Contact the studio to start that conversation and ask about appointment options.

What does broader wellness research say about loyalty?

The wellness survey includes people using salons alongside other wellness services, so its findings belong to that mixed audience. Preferences for remembered details, accountability and communication are useful prompts for a conversation, rather than a formula for loyalty. Willingness to pay in a survey is also different from an amount actually paid. If personal attention matters to you, explain what makes an appointment feel comfortable and which details you want carried into the next visit. The percentages should not substitute for your own preferences.

What does research reveal about gray coverage and hair color?

Gray coverage is a personal choice. Pew’s survey asked specifically about coloring hair to cover grays in order to look younger, which is narrower than all hair-color use. Its results describe choices and openness to a choice, rather than prescribing what anyone should do.

How many adults have tried or would consider gray-covering color?

The question distinguishes people who had already taken the step from people who had not but would consider it. The combined measure includes both groups, so it should not be added to either of its parts. This is not a count of current salon color clients or a measure of all reasons for coloring hair. Covering grays is only one possible goal, and the question’s motivation is narrower still. Someone may color for dimension, creativity or another reason outside this survey item.

How do reported choices differ between men and women?

These comparisons retain the survey’s question about covering grays to look younger. The share within one group is not that group’s share of all color clients. Each percentage uses its own population base, and the combined measure overlaps the done and consider categories. The findings leave plenty of room for individual preference. If you are weighing a fuller result against a softer transition, explore gray coverage and gray blending and discuss the look and upkeep you want.

What do other population comparisons show?

Population comparisons describe patterns in the survey, not the right service for a person. The income categories follow Pew’s definitions, and the race and ethnicity groups should not be added as if they formed independent shares of one client list. Every row here concerns the same specific reason for coloring hair. A stylist should base your plan on your hair, color history and goals rather than a demographic average. Explore personalized hair color when considering how coverage, dimension and maintenance might fit together.

How do everyday hair-care routines differ?

Your everyday routine is useful information for a stylist. YouGov’s survey describes the products and practices adults say they use; it does not test which routine works best. Different practices can be used by the same person.

Which hair-care practices do adults report?

The survey describes reported use, without measuring frequency, product quantity or effectiveness. Shampoo and conditioner are grouped together in the source, as are several types of leave-in or treatment products. A respondent may report several practices, so the rows should not be summed into one routine. Salon treatments in this question are also different from all salon visits: a haircut or color appointment should not automatically be counted as a treatment. The figures provide background for asking about habits, rather than a recommended product list.

How do reported routines vary by age?

Age comparisons show how respondents in the survey described their routines. They do not tell you that a product is appropriate for everyone in an age group, or that age caused the difference. The grouped product labels are retained as published, and each percentage belongs to its own group. For a useful consultation, describe the time you spend styling, the products you currently use and what you find difficult. Those details can support a more practical conversation than trying to match a national average.

What do gender and motivation findings add?

The gender comparisons and the motivation finding describe different questions. Someone can use several product types and have several reasons for caring for their hair. These responses do not establish that a product improves a medical condition, prevents hair loss or should be used by a particular person. For everyday wearability, share your routine and the result you want. Style Studio’s haircut consultation guidance offers a starting point for discussing shape, styling habits and maintenance.

What does national data show about salon professionals?

Professional hair services sit within a substantial national workforce. Federal estimates distinguish jobs, employee wages and projections, offering context for the occupation without setting a price for a haircut or color appointment.

How large is the hair-services workforce?

The occupational estimates count jobs across the country, not salon locations or independent businesses. The narrower hair occupation and the broader group that also includes barbers have different scopes. Employer shares describe where people in the narrower occupation work; they should not be read as percentages of salon clients. Self-employment is part of the employment estimates, which helps explain why a national job count and an employee wage estimate do not describe exactly the same population.

What do employee wage estimates measure?

Employee wages and salon service prices answer different questions. The wage estimates below exclude self-employed workers and include reported tips. They are not take-home pay, business profit or what an independent stylist charges a client. A service price may also depend on what is included, the work involved and the appointment’s scope. The lower and upper thresholds describe the earnings distribution, not a recommended rate. These figures are occupational background rather than a price comparison for salons in Littleton.

How is the occupation expected to change?

Projections describe an expected change over the stated window rather than a count already observed. Net additional jobs differ from annual openings, which can also result when people leave the occupation or the workforce. The broader annual-openings figure includes barbers as well as hairdressers, hairstylists and cosmetologists, while the other projections in this subsection use the narrower hair occupation. Keep those units and scopes attached when citing them. None of these national estimates predicts the availability of appointments at an individual studio.

Methodology and Sources

This edition contains 100 distinct metric-period-population observations checked against original research, producer-published survey summaries and official occupational data on November 3, 2026. Survey respondents and platform businesses have different scopes; subgroup results retain their own bases, and overlapping answers should not be summed. Publication dates appear in citations; November 2026 denotes access for the undated Boulevard landing page. The edition year does not change the observation year. Boulevard’s fieldwork dates and some subgroup sample sizes are not disclosed on the cited public pages, and the inventory records those limits. Figures visualize selected findings and do not add to the citation count. Review monthly, recheck the original sources and advance the update stamp only after review. No recurring refresh is implied.

Glossary

• BLS: U.S. Bureau of Labor Statistics.
• OEWS: Occupational Employment and Wage Statistics; employee wage data excludes self-employed workers.
• Median: The middle value in an ordered distribution, distinct from an arithmetic average.
• Percentile: A position within a distribution, such as businesses’ observed online-booking shares.
• Full-Service Salons / Salons: Separate Zenoti-defined business segments; the latter includes specialty, brow and lash, and mid-service salons.
• Self-care / wellness clients: The broader audiences in the Boulevard and Zenoti surveys, not exclusively hair-salon guests.
• Have done / would consider / net: Distinct survey response measures; the net combines groups and overlaps its components.
• Gray coverage / gray blending: Service goals involving fuller coverage or a softer contrast with natural gray. Survey percentages do not determine which goal is right for a client.
• Projection: An estimate of future employment, not an already observed job count.

Sources

• BrightLocal: Local Consumer Review Survey 2026
• Boulevard: The Self-Care Client Report 2026
• Boulevard: Self-Care Client Report 2026: booking and communication findings
• Boulevard: Self-Care Client Report 2026: results, respect and loyalty findings
• Zenoti: Hair and beauty salon consumer survey: booking findings
• Zenoti: 2026 Beauty and Wellness Benchmark Report: Salon edition
• Zenoti: 2025 wellness loyalty survey
• Pew Research Center: How Americans Are Thinking About Aging: hair coloring to cover grays
• YouGov: US hair care trends 2025: consumer routines
• U.S. Bureau of Labor Statistics: Occupational Outlook Handbook: Barbers, Hairstylists, and Cosmetologists